Raising funds to
adress the lack of
centers for disabled
adults in Belgium.
An all round strategy, identity, and crowdfunding campaign.
A focus on social integration & solidarity
Tous Ensemble Handicap is a non-profit organisation aiming to offer an answer to the shortage of centres for adults with disabilities in Brussels. Their project will build and open a center by 2024.
As part of their first steps in the public eye, Tous Ensemble Handicap needed a simple logo, conveying the idea of unity and cooperation. Tous Ensemble also needed a revamp of their investor presentation to attract funding.
A successful crowdfunding campaign
Because of the ongoing pandemic, the national funding campaign for many non-profits took place online. In 2020, Tous Ensemble Handicap thus took part in the digital crowdfunding of CAP48.
For this purpose, AMJane gathered video testimonies of parents touched by the project of TEH, and created a crowdfunding video. The crowdfunding campaign culminated with an article from TEH’s founder in La Libre, one of the major french-speaking newspapers in Belgium.
In total, the campaign reached over 50,000 people, and gathered €31,000, over threefold the original objective.
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The results
AMJane puts results at the heart of its communication strategy. For Tous Ensemble Handicap, the team achieved a very consistent social media reach which led to the success of the crowdfunding campaign. This is due greatly to the use of TEH’s founder’s extensive network, and their impactful story.
Total likes across 8 posts on LinkedIn & Facebook
Shares on Facebook
Amount raised, from an original €9,000 objective
People reached on LinkedIn
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