Soflow, founded by Sofie, is the brand of a professional organizer. Launched in 2021, Soflow approached AMJane to request support in the building of her brand, from logo design, to providing a brand book, and a full-fledged website. AMJane guided Soflow through the process of creating a name, defining the emotions and key attributes of the brand, and then providing all of the brand essentials.
Branding & web combined
Through this intense collaboration process, we drew inspiration from the japanese art of organizing and structured design. All this leading to the logo and brand book you can see on this page. The website of Soflow was a key element in this first branding process. It would later serve as the owner’s way of getting its first clients and giving the first impression, something wildly important for a professional organizer that goes into people’s homes. We designed it with the aim to transfer the brand’s energy, and inspire action.hire me!
What the client thought
AMJane helped me with my branding and website design for the launch of my professional organizer business. I came to her with almost nothing, I had not even settled on a name yet, but knew I wanted the color red, which can be difficult. So, no easy assignment, but she guided me through it, nevertheless. The result is amazing, dynamic and inspiring. She really captured my needs and translated it into a brand identity in no time. I cannot be happier with her creative work. I recommend her wholeheartedly!
Sofie Melis, Founder, Soflow