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From chaos to flow: branding for a professional organizer

Branding + Web design

J. Soflow branding + web

From chaos to flow: branding for a professional organizer

AMJane guided Soflow throught the process of creating a name, defining the emotions and key attributes of the brand, and then providing all of the brand essentials. Through this intense collaboration process, we drew inspiration from the japanese art of organizing and structured design. All this leading to the logo and brand book you can see on this page.

The website of Soflow was a key element in this first branding process. It would later serve as the owner’s way of getting its first clients and giving the first impression, something wildly important for a professional organizer that goes into people’s homes. We designed it with the aim to transfer the brand’s energy, and inspire action.

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