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Leandre.skipper: branding for the mini transat race


K. Leandre mini transat branding

Leandre.skipper: branding for the mini transat race

The process of designing this logo was heavily inspired by Léandre himself, his passion for sailing and his drive to challenge himself with this race. We looked deep into the first sea voyagers, and found runes representing each part of the voyage that Léandre was about to embark upon. These runes are actually still used today in nautical maps, to denote the speed of the wind.

The result is a logo that is both simple and modern, and contains a compelling, deep meaning in line with the mini transat's values. A logo that is versatile and easily used on different surfaces, paired with fonts and colors in that same spirit.

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