for

NaFF

Nov 2023

Branding

Musical survival of the wicked

for

NaFF

Nov 2023

Branding

Introduction

NaFF is a self-proclaimed Brussels based label and artist management agency. NaFF has only one aim: Musical survival of the wicked! After a change of management, it was time for NaFF to revamp its visual identity wholly. First step: a bold new logo, representative of Naff's impact on the Belgian music scene.

Branding & visual identity for a music label

NaFF came to me with a very specific ask: to project a new, unique and daring image onto anyone who would stumble upon them. NaFF's managing partner & I worked tightly together, collaborating on the logo and identity you see here. We selected a very unique font, a bold color pairing, added some grit with grain and made sure that even reduced to its simplest form (an all white logo), NaFF's identity shone through. The result might be my favorite branding project (yet!).

hire me!

What the client thought

Alix Hammond-Merchant
Managing partner

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